Consumer Guide To Poinsettias
As any retailer or grower will tell you, marketing is as much — or more — an art as it is a science. Certainly growers can keep track of which poinsettia cultivars and colors are sold each year and use that information to help plan for the next year. This assumes, of course, that they know when a cultivar or color ran out. Even with all of that work, however, variations in sales of specific colors and cultivars from year to year can drive a crop scheduler insane. Marketing surveys can make the forecasting a little easier, and we have the results from three universities and one retailer to help you: Purdue University, University of Florida, North Carolina State University and Homewood Nursery and Garden Center.
Collecting The Information
Each site conducts its survey slightly differently, so before we can give you our results, we need to give you the particulars of how the information was collected.