Facebook Pages Product Guide
Overview
A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.
By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.
In addition, Pages now have the flexibility of multiple customizable tabs previously exclusive to user profiles.
Key New Features and Opportunities
Easier Publishing – Enhanced Wall
The Page’s Wall tab will enjoy the same rich, multi-media functionality as the Wall tab on a user Profile. The Wall is a central location for recent information posted by you and about you. It’s where you keep your up-to-date content, and where Fans can contribute.
It’s important that Facebook Page administrators have control over their own Facebook Page. When you share content (videos, photos, notes, etc.) on one of your tabs other than the Wall, you’ll have the choice of whether or not to publish to your stream. If you do choose to publish the post, it will go into your Page’s Wall. These posts can appear in your Fans News Feeds.
Encouraging More Social Actions – Update and share
Like a user profile, your Page can now update its Fans with statuses short text-only messages. These statuses will appear in Fans News Feeds.
Richer Experiences – Tabbed Structure
The tabbed structure multiplies your possibilities. Similar to their functionality in user Profiles, tabs help keep Pages organized so people know where to go to get different pieces of information. The Wall tab is for dynamic content, the Info tab has static information, the Photos tab contains photos albums and Fan photos, etc.
Facebook has already made several of its core Facebook Page applications available for tabs, including Events, Reviews and Discussions. If the functionality you want for your Facebook Page isn’t yet available via an existing application, you can build your own. Third party developers can also use tabs. Since each tab has its own URL, you can choose any of them as the landing Page for your Facebook Ads and off-site promotion. You can also choose
which tab to set as the default when users who aren’t yet Fans organically navigate to your Facebook Page from within Facebook.
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