Market Landscaping
Innovation
- Identifies white space opportunities based on an understanding of the perceived organizational structure of the marketplace.
- Relates need states (by occasion) relative to avail able choice and pinpoints unmet needs.
- Provides strategic direction for new product or service innovation platforms.
- Integrates new product or service ideas (concept testing) and assesses their performance relative to the market, white space opportunities and consumer or user needs.
Brand and Product Positioning
- Explains current brand and product imagery, equities, usage, relative occasion, setting and mood.
- Determines key drivers and under – pinning attitudes and behaviors.
- Can provide actionable need state or attitudinal segmentation.
- Can identify barriers and triggers (functional and emotional).
What Makes Market Landscaping with Ipsos MediaCT Different?
All of our landscape and structure engagements are supported by market scientists and client service professionals with specific expertise in market landscaping, segmentation and innovation research.
Each of our market landscape studies is based on our proven core approach, yet is uniquely designed and analyzed to meet specific client needs and market situations.
We provide actionable recommendations to guide new product innovation as well as direction for repositioning existing brands.
How It Works
Because respondents need to sort through visual stimuli, market landscaping studies are best conducted either on the Internet or through central location testing. Our online methodology leverages the Ipsos U.S. Online Panel, which affords larger sample sizes, shorter survey lengths and faster delivery time than in-person methodologies.
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