User’s Guide for SWOT Analysis

How to conduct a SWOT analysis: role of the facilitator

Two different ways of using this method are presented here. For both you need flip chart paper and markers. For the second you also need post-it stickers or cards (and some glue) in four different colors.

Ask participants to brainstorm the following question: “What are the internal strengths and weaknesses within our organization that could affect the objectives we seek to achieve?” Ask group members to write their answers in large letters, using 1-3 words only, in the appropriate space. Then ask participants to do the same with the question: “What are the external opportunities and threats outside our organization that could affect the objectives we seek to achieve?” Record the answers as before.

Depending on the size of the group, the facilitator might divide participants into four work groups, or two groups or only one. If working in a single group, a minimum of three and maximum of eight is optimal. If the facilitator chooses to have two work groups – one could deal with strengths and weaknesses while another works on opportunities and threats. After an agreed upon time (20-30 minutes) each groups responses are explained to the other.

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